With a little discipline, anyone can learn to inspire.

START WITH WHY offers an unconventional perspective that explains WHY some people and organizations are more innovative, more profitable, command greater loyalties from customers and employees alike and, most importantly, are able to repeat their success over and over. These are not the one hit wonders. These are the ones who change the course of industries or even society.

Because it’s all based on how people think and act, this unique view of the world has application in big business and small business, in politics and non-profit. Though some people have a natural ability to start with WHY, this book offers compelling evidence that, with a little discipline, anyone can learn how to do it.

How does one idea do so much? Simple. It doesn’t matter what you do, it matters WHY you do it.

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A prolific short story writer and blogger since age seven, Adora Svitak (now 12) speaks around the United States to adults and children as an advocate for literacy.

Child prodigy Adora Svitak says the world needs “childish” thinking: bold ideas, wild creativity and especially optimism. Kids’ big dreams deserve high expectations, she says, starting with grownups’ willingness to learn from children as much as to teach.

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Jim Rohn was considered a “Business Philosopher”. He did not claim to teach novel truths, only fundamentals – and as he was fond of saying: “There are no new fundamentals. Truth is not new, it’s old. You’ve got to be a little suspicious of the guy who says, ‘come over here, I want to show you my manufactured antiques!’ No, you can’t manufacture antiques.” Whoever rendered service to many put himself in line for greatness – great wealth, great return, great satisfaction, great reputation, and great joy.

“Asking is the beginning of receiving. Make sure you don’t go to the ocean with a teaspoon. At least take a bucket so the kids won’t laugh at you.”

“Don’t just read the easy stuff. You may be entertained by it, but you will never grow from it.”

“Don’t wish it were easier, wish you were better.”

“The most important question to ask in a job is not what am I getting but what am I becoming.”

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This is the video and text of the Commencement address by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, delivered on June 12, 2005.

I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I’ve ever gotten to a college graduation. Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories.

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Imagine being born without arms. No arms to wrap around someone, no hands to experience touch, or to hold another hand with. Or what about being born without legs? Having no ability to dance, walk, run, or even stand on two feet. Now put both of those scenarios together no arms and no legs. What would you do? How would that effect your everyday life?

Nick Vujicic has no limbs but he leads an incredible life!
He is something very special to world now. He is not only living his life but also inspiring people with arms and legs like me, you and all…

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